by Susanne Dwyer | Mar 20, 2018 | Agent, Best Practices, Business Insights, House Canary, Latest News, Lead Story, Marketing, Marketing, Social Media, Trending |
Today’s Ask the Expert column features Patty McNease, director of Marketing for Homes.com. Q: What are native ads, and why should I incorporate them into my advertising mix? A: There are a lot of ways to advertise online. Banner ads have been an advertising...
by Susanne Dwyer | Mar 19, 2018 | Agent, Business Insights, House Canary, Latest News, Marketing, Marketing, Social Media, Trends |
The social landscape may be changing, with more platforms adapting to the needs of consumers rather than advertisers. The question is: Will it benefit or harm those who use social media as a tool for business-building? The latest social entrant doesn’t paint a...
by Susanne Dwyer | Mar 15, 2018 | Agent, Best Practices, Business Insights, Content Generation, House Canary, Latest News, Lead Story, Marketing, Marketing, PB Survey Results Article, Social Media, Trending, Trends |
Just when you started to get a handle on your social strategy, Facebook is at it again, changing up their algorithms and making it more difficult for businesses to have a presence in people’s news feeds. Until very recently, any engagement with a Facebook post,...
by Susanne Dwyer | Mar 15, 2018 | Agent, Agent, Agent, Apps/Gadgets, Best Practices, Best Practices, Best Practices, Branding, Business Insights, Content Generation, Latest News, Lead Gen, Marketing, Marketing, Social Media, Technology |
Social media is too easy to make big mistakes—yet more than half of REALTORS® polled in a recent Realtors Property Resource® (RPR®) study said they aren’t getting the expected ROI on their social media investments. Where, why and how? Actually, the answer is...
by Susanne Dwyer | Mar 12, 2018 | Agent, Agent, Best Practices, Best Practices, Branding, Content Generation, House Canary, Latest News, Lead Gen, Lead Story, Marketing, Marketing, Niche, Social Media, Trending |
What if you experienced an epic response to your marketing message? You know, an abundance of prospects contacting you to serve their real estate needs? Achieving this goal takes intentional connection. Instead of sending out massive standard mailings, posting...