by Susanne Dwyer | Feb 7, 2018 | Agent, Broker, Business Insights, House Canary, Latest News, Marketing, Marketing, National, News, Social Media, Trends |
Have you scrolled by an ad on Facebook for new real estate signs—just a few hours after you searched for them on Google? Ad targeting is not a new concept, but it has transformed over the years through data analysis and the use of algorithms. Social media users are...
by Beth McGuire | Feb 5, 2018 | Best Practices, Best Practices, Broker, Broker, Business Insights, House Canary, Latest News, Lead Gen, Lead Story, Marketing, Marketing, PB Survey Results Article, Social Media, Trending |
It seems that with each passing week, another report, study or survey is published pointing to the impact social media can have on a real estate agent’s marketing mix. Coincidently, this data suggests a direct correlation with the world’s largest and most...
by Susanne Dwyer | Feb 1, 2018 | Best Practices, House Canary, Latest News, Lead Story, Trending |
Real estate is a very demanding profession, making it hard at times to accomplish everything in a timely manner. Whoever said “If you want something done right, do it yourself” can’t have been in real estate. That’s why it’s important to...
by Susanne Dwyer | Feb 1, 2018 | Business Insights, House Canary, Latest News, Marketing, Social Media, Trends |
Social media is constantly changing, adapting to new platforms and the way people use them. Facebook has made strides in functionality to keep it relevant among the multitudes of platforms looking to take over as the top social platform. In order to maintain this...
by Susanne Dwyer | Jan 31, 2018 | Agent, Agent, Agent, Best Practices, Best Practices, Content Generation, Latest News, Marketing, Marketing, Social Media, Technology, Trending |
It’s a proven fact, yet one overlooked by many real estate agents: Using listings as a singular source of social media content is a mediocre business builder. Among REALTORS® who cited listings as their primary source of Facebook postings, less than half...