Virginia-Based Close Group Is Grounded in Top-Tier Service
For William Close, a British-born agent and team leader whose career path in the U.S. began in the retail sector, it’s all about exceptional customer service. It’s no surprise, therefore, that his highly successful 21-person team was founded on that simple...
Giving First and Foremost: The Philanthropist Who Sells Real Estate
Giving back to my community is important to me as a business owner. When I realized that I did not have a lot of money to give, I began donating the commission from selling homes to charity in five major categories: the American Cancer Society for health, Make a Wish...
Building Your Brand in 2021
What is a brand? A brand is an emotional thing. It is a gut feeling someone has about a product or service. In real estate, it is the hunch someone has about you. You are a brand! Individuals define a brand—not companies, markets, logos, color schemes or websites....
Sellers and Buyers Want a Modern Agent. Are You a Modern Broker?
Some brokerage leaders today are trying to minimize new selling solutions, such as iBuying and buy-before-you-sell bridge solutions. And those brokers might be setting themselves apart in the real estate business—but not the way they’d prefer. Your listing...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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