Why ‘Coaching, Not Closing’ Is Key to Our Personal Success
I have spoken often about the phrase “coach, don’t close,” and for those who haven’t heard me say that before, I want to clarify what it really means. Closing vs. Coaching Closing is an old approach to sales. “Let me close that...
Thoughts on Leadership: Leadership Lessons From Hank Aaron and Larry King
As you might have heard, we lost a broadcasting legend last week—Larry King—who hosted more than 50,000 interviews during a celebrated career that included two Peabodys, an Emmy and ten Cable ACE Awards. And back in the day, Bob and I had a chance to have breakfast...
Operational Excellence
Operational excellence can be a major game changer for many real estate professionals. After all, a business is only as good as its systems. When you try to run any business without a solid structure, you are more than likely only working on what needs to be done...
Actionable Marketing Tips to Win More Listings this Year
In our 2021 Agent Playbook, we identified real estate agents’ 2021 goals and challenges as well as the tactics they’ve used previously to achieve their goals. When we looked at agents’ responses, we found that effective marketing is top of mind for...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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