Service, Not Selling
In the wake of a series of steamrolling disruptors—such as the National Association of REALTORS® (NAR) lawsuit, which calls us conspiring and attacks our commissions—and misleading, myopic iBuyer programs whose momentum is invoking panic in agents from coast to coast,...
Change. Sounds Easy Enough.
Change. Sounds easy enough. Yet, anyone who’s tried to change a habit or a pattern unsuccessfully will tell you that it isn’t. I think it’s both easy and hard. It may take us days, months or even years to decide that we’re ready to change, and...
Design a Better End to Your Workday
Life in the real estate industry can be chaotic. As a real estate professional, you may be used to a non-traditional work week, with at least some minor tasks needing your attention on the weekend. That’s why, to find balance (and sanity), it’s important...
The Secret to Finding Balance as a Real Estate Agent
Overworked. Stretched too thin. Struggling to balance it all. This was how Lindsay Herrell of Escondido, Calif., felt when she signed up for a Buffini & Company real estate coach back in 2015. As a former lawyer, Herrell was quite familiar with the effects of an...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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