3 Tips for Buyers in Spring 2021
In 2020, we saw an unprecedented shift in the housing market. In fact, many are referring to it as “The Great Reshuffling,” since many moved from large cities into smaller towns when working from home became the norm. This ripple effect has continued to...
Why Pricing Real Estate Is an Art Form, Not a Science
I have noticed something about real estate professionals over the years: When we become licensed, we put too much pressure on ourselves, thinking that because we’re licensed, we need to have all the answers. We fear that if we don’t have the answer, then...
How to Zillow-Proof Your Business
Zillow is now your competitor. More consumers visit Zillow every day than the top 10 real estate brokerage websites combined. You are never going to have 179 million unique visitors a month like Zillow.com. Yet Zillow has made its mission clear: to dominate real...
Women in Real Estate: The Potential – and the Pitfalls – for Women Leaders
The journey to leadership for women in the real estate business has been both daunting and deeply fulfilling. In an industry historically dominated by men among the higher ranks, women have had to overcome unique hurdles and persistent stereotypes in order to secure...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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