by Susanne Dwyer | Jan 5, 2016 | Broker, Marketing |
When listing a home, the more marketing material, the better. But in an age where anything goes, marketing materials should not be restrained to print and digital content alone. And while glossy listing videos can seem like a draw, more appreciable marketing materials...
by Susanne Dwyer | Jan 4, 2016 | Agent, Content Generation, Marketing, Marketing, Social Media |
There is a line in online marketing that “content is king.” There’s no arguing that content is the most essential piece to building an online marketing strategy. The second most important piece is creating a great promotion strategy that ensures your content reaches...
by Susanne Dwyer | Dec 3, 2015 | Best Practices, Marketing |
As a busy real estate agent, it’s likely you don’t have time to sculpt the perfect email marketing strategy for each new lead, prospect and client you have in your database. However, this doesn’t have to be the case. A drip email campaign is an easy way to keep in...
by Susanne Dwyer | Aug 27, 2015 | Best Practices, Business Insights, How-To, Lead Gen, Marketing, Social Media, Technology |
If you think LinkedIn is just a resume board, it’s time to change that misconception. Successful real estate agents are adding LinkedIn to their tool kits for expanding networks and zeroing in on new prospects. With the right tactics, the professional networking site...