Have Starter Homes Reached Their End? The Shifting Reality of Entry-Level Homes
A traditional stepping stone, starter homes are becoming more and more out of reach. In the 1980s, the typical first-time homebuyer was in their late 20s, and 40% of new builds were considered entry-level homes. In 2019, only 7% of new builds were considered...
Op-Ed: Zillow’s New Listing Ban Isn’t About Fairness—It’s About Control
Let’s stop pretending this is about fairness. Zillow’s newly announced listing policy—set to take effect this May—claims to support the National Association of REALTORS®’ (NAR) Clear Cooperation Policy (CCP). But make no mistake: this isn’t about creating an equitable...
‘A Pure Power Play of Epic Proportion’: Homes.com CEO Opposes New Zillow Policy, Insisting Portals Should Be Neutral
Above, Andy Florance When Zillow announced last week that starting in May, any property marketed to consumers must be entered into a Multiple Listing Service (MLS)—and published on sites that receive MLS feeds—within 24 hours or risk not appearing on Zillow for the...
Op-Ed: Don’t Lead With It–A Smart Agent’s Guide to NAR’s Delayed Marketing Option
Oh, NAR. Here we go again. Just when real estate agents were finally catching their breath after the commission chaos, courtroom drama and the never-ending Clear Cooperation Policy debates, a brand-new “clarification” drops from on high. And by “clarification,” we...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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