United Real Estate has announced the launch of VPR | United, serving residents along the Gulf Coast—from Mobile, Alabama to iconic destinations, such as Orange Beach, Gulf Shores and Destin, Florida.
United stated that the expansion is being led by Virtual Properties Realty, an affiliated company and Atlanta’s largest residential brokerage by homes sold in 2025, according to the Atlanta Business Chronicle.
An influx of new residents is accelerating population growth, as noted in a release, creating demand for housing in the region. The Fort Walton Beach-Destin-Crestview MSA experienced a 26% population growth 2020-2024, according to the Florida Office of Economic & Demographic Research.
“We’re excited to expand into a region where population growth, economic investment and housing demand are creating meaningful opportunities for consumers and real estate professionals alike,” said Rick Haase, President of United Real Estate. “Our goal is to equip agents with the technology, support and local leadership they need to serve these communities at the highest level while helping more people achieve their real estate goals along the Gulf Coast.”
“Consumers deserve a real estate experience backed by innovation, strong local leadership and a long-term commitment to helping people navigate major financial decisions with confidence,” said Jamie Mertz, Principal Broker of VPR | United. “We’re bringing powerful technology, practical support and a service mindset designed to improve buying and selling outcomes and create stable careers for agents. We see tremendous long-term opportunity across our coastal communities, and we’re excited to invest in this region for years to come.”
For more information, visit https://www.unitedrealestate.com/.
