by Beth McGuire | Oct 9, 2023 | Agents, Best Practices, Brokers, Industry News, Latest News, Luxury, National, News, Premier |
In the dynamic world of real estate, the increase of “secret listings” has raised eyebrows recently. Known by various names such as “pocket listings,” “SBI” or “internal office listings,” these practices have ignited a debate within the real...
by Beth McGuire | Oct 9, 2023 | Agents, Best Practices, Brokers, Industry News, Latest News, Marketing |
At its most basic level, promoting a listing follows the same credo as the famous five “Ws”—who, what, when, where and why. Ultimately, agents are trying to connect an attractive real estate opportunity to the best potential buyer. It’s ‘Storytelling 101.’ But the...
by Beth McGuire | Oct 6, 2023 | Industry News, Latest News, National, News |
Above: the writer’s Westport, Connecticut home. Fifteen forty eight sixty. Fifteen forty eight sixty. FIFTEEN FORTY EIGHT SIXTY! That’s the number I will never forget, even though its importance ended over 15 years ago. $1,548.60. Have you guessed what it is? If...
by Beth McGuire | Oct 6, 2023 | Agents, Brokers, Industry News, Latest News, Lead Story, National, News, Premier |
Last month, Anywhere rocked the real estate world by becoming the first company to announce that it would be settling two major class action lawsuits that have targeted commission structures. Along with paying a total of $83 million, the company agreed to change...
by Beth McGuire | Oct 6, 2023 | Agents, Best Practices, Coaching, Industry News, Latest News, Lead Story, National, News, Tech |
The world is changing and so is the face of the real estate industry. As we navigate the ever-evolving landscape of business, it’s essential to adapt and prepare for the next generation of real estate professionals. Enter Generation Z, often referred to as Zoomers....