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Winning Strategies for a Soft Market

By Rich Levin RISMEDIA, October 2008-Let’s get the facts straight. I have looked at the data and in nearly every market across the country sales volume is down significantly. Most markets are off by over 25%. That means there are over 25% less commissions to be...

Creating Your Value-Added Proposition

By Joe Cooke RISMEDIA, October 2008-Are you having trouble getting referrals? Do you experience difficult clients, tough closings and sporadic paychecks? Some of that is just the nature of the business, but some of that trouble might be avoidable. How? Take a hard...

Branding: Not as Easy as It Looks

By Cliff Baird RISMEDIA, October 2008-In a previous article on branding, we determined that there are really only five objectives that a great brand must achieve: 1. Delivers the message clearly 2. Confirms your credibility 3. Connects your target prospects...

Consumer Reports Enters Fray

By Alan J. Heavens RISMEDIA, October, 2008-(MCT) – All real estate firms are alike.At least that’s what Consumer Reports says in an article headlined, “Buying, selling, remodeling: How to protect yourself in today ‘s rocky real estate market”...
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