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All Hands on Deck : Controlling Your Customer’s Experience

Commentary by Bill Cary RISMEDIA, Feb. 2, 2008-In the current environment, the three most important words in real estate, “location, location, location,” may have been replaced by “Know thy lender.” As the mortgage industry shifts-like an...

8 Steps to a Better First Impression

By Hallie Mummert RISMEDIA, Feb. 2, 2008-(Target Marketing)-Brand and subject lines are key factors in getting your e-mails opened, but so is your recipients’ prior experiences with your e-mail efforts. According to a study conducted last year by Return Path, a...

6 Strategies to Hire Right the First Time

By Gregg Gregory RISMEDIA, Feb. 2, 2008-When Rob extended the offer to Kyle, he was sure he had hired the best candidate for the position. Rob had checked all of Kyle’s references and previous employment records, and based on this information, along with his...

Restarting the Mortgage Markets

By Ken Trepeta All indications are that the challenges for the mortgage and housing markets will continue. The problem is not merely the media shorthand “subprime meltdown” though that continues to be a factor. In addition to the evaporation of subprime...

The Real Estate Credentials That Mean the Most

By Scott Einbeinder As I travel from state to state and office to office I am constantly picking up business cards of agents. I look at the picture and often see a much different face on the card than the person I actually meet. The photo usually shows a much younger...
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