Productivity, Service and a Direct-to-Consumer Strategy: How the Expert Home Advisors Team Built a Scalable Real Estate Business
Above, Shawn O’Neill In a real estate industry increasingly shaped by portals, lead aggregators and referral-fee platforms, Expert Home Advisors, my real estate team at JPAR City & Beach in Jacksonville, Florida, has chosen a different path—one centered on...
Rates Drop Again but Economists Say Momentum Depends on Ceasefire
Economists continue to be cautious about the direction of mortgage rates, saying the spring market outlook remains unclear and further decreases could depend on weather the ceasefire in the Middle East remains intact. The average mortgage rate ticked down 7 basis...
American Home Shield Expands Technology Partnership with SkySlope
Frontdoor, Inc., a national home warranty provider, has announced an expanded relationship with technology provider SkySlope to help simplify transactions for real estate agents and brokers in 43 states. SkySlope’s solution streamlines the home warranty application...
New ‘Zillow Buzz Index’ Tracks Buyer Engagement
Zillow has launched the Zillow Buzz Index (ZBI), a new metric that measures which design details and architectural features boost buyer engagement with a listing. The data helps to identify which homes are most likely to attract strong interest and move quickly, which...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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