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Prudential California Realty Expands Central Valley Presence

by | Dec 3, 2008 | News |

RISMEDIA, Dec. 4, 2008-Prudential California Realty (PCR), one of the largest and top-producing real estate companies in California, has expanded its service area in the Central Valley by opening a new office in Tulare, CA. Craig C. Lewis, president and CEO of...

‘We Don’t ‘Recruit’- We Attract’

by | Dec 2, 2008 | Uncategorized |

One Company’s Plan for Attracting the Best Talent By Stephanie Andre RISMEDIA, Dec. 3, 2008-This year marks an especially challenging period for the real estate industry and never has it been more important for brokers to attract and retain top-quality...

How to Use Assumptive Service to Sell More Houses

by | Dec 2, 2008 | Coaching, How-To |

By Craig Proctor RISMEDIA, Dec. 3, 2008-Much has been written about the technique of “assumptive selling,” which is based on the principle that if you act as if something were true, I may well believe you. On its own, the word “assumptive”...

‘Bailout’ Has Many Different Meanings

by | Dec 2, 2008 | Uncategorized |

By Cosby Woodruff RISMEDIA, Dec. 3, 2008-(MCT)-Merriam-Webster, the company that publishes dictionaries, selected “bailout” as its 2008 Word of the Year. That probably was a good choice. According to the company, the word was selected because of the number...

7 Real Estate Public Relations Sins You Must Never Commit

by | Dec 2, 2008 | Uncategorized |

RISMEDIA, Dec. 3, 2008-“Advertising is saying nice things about yourself, public relations is getting others to say nice things about you.” Despite numerous lofty definitions of PR, that succinct characterization by veteran Boston ad man Jon Goward, says...
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