July Cover Story: Strength in Scale
Some are quick to criticize big companies. They’re not nimble. They’re too bureaucratic. They’re out of touch with employees and customers. These are just some of the common complaints often lodged at the corporate behemoths of the world. There are some organizations,...
Personal Branding: It Matters for Real Estate Professionals
Branding is a hot issue for professionals of all kinds, and real estate companies are no exception. Establishing a brand is seen as synonymous with establishing a reputation and a “face” for your company. This allows companies to promote their message and reach out to...
Thoughts on Leadership: A Belated Father’s Day Message
With all the traveling happening this week, I didn’t have a chance to recognize one leader who has been a source of endless inspiration to me: my father, Pappy. Paul Frank Blefari (1925-2021) not only taught me how to be a better leader but also how to be a better...
AI and the Real Estate Broker: Friend or Foe?
Kymber Lovett-Menkiti, President/Regional Director, MG Residential, Keller Williams Capital Properties, Keller Williams Realty International, Washington, D.C.; Broker Relations Liaison, National Association of REALTORS®: On a relatively slow news day on the last day...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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