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A New Study Says Private Listings Sell for More. Can ‘Premarketing’ Upend the Industry?

A New Study Says Private Listings Sell for More. Can ‘Premarketing’ Upend the Industry?

So-called “premarket” listings appear to be the next big trend for the industry. Zillow’s recent pivot to host what are essentially “Coming Soon” properties (and a mad rush by brokers to strike deals with the portal or other consumer platforms) was an overwhelming...
10.20.2.102