5 Underrated Ways to Get to First-Time Homebuyers
Thirty-three percent of all home sales are to first-time homebuyers. Research tells us who is likely to be a first-time homebuyer—most are 32 years old, recently married, with an annual income of $72,500. New homebuyers recognize the need for an agent to show them the...
Branding Yourself as Human
Being likable and relatable is one of the best ways to market yourself to potential clients. Although likability is an objective quality that can’t really be taught, there are steps you can take to make yourself more relatable to buyers and sellers. Coming across as...
Agents Must Evolve to Meet the Shifting Expectations of Consumers
In 2019, Salesforce released their Third Annual Edition of the State of the Connected Customer, in their report they discussed the shifting expectations of consumers and their demand for better experiences. According to the report, 73% of customers expect companies to...
Appointments Make Sales Happen
Face-to-Face Appointments Are Key to Success The only way I know for us to make money in this business is if we are literally face to face with a potential buyer or seller. People start their home search or home sale process at varying degrees of interest or need. It...
Can Pet Breaks Help You Be More Productive?
Feeling a little burned out? Stop what you’re doing and go pet a dog or a cat. While it may sound like an excuse to play with a puppy instead of work, studies have shown that taking a pet break can have a positive effect on work-life balance. If you’re...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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