Face-to-Face or Facebook? Why You Need Both to Increase Leads
Technology has certainly changed the way business communications and marketing work, especially when it comes to real estate marketing. Listing details, open house locations and agent information can be sent and received in seconds, often right where your prospects...
Lack of Data Standards Costing Brokers
RESO data standards continue to improve rapidly, making it easier to move listing data and some related information—but what about data related to accounting and production, CRM, leads and referrals, transaction management, forms and contracts, website activity, front...
4 Creative Ways to Work Around the Inventory Problem
One of the most frustrating aspects of this year’s housing recovery is that solid demand from buyers has encountered stubbornly low inventory levels in many U.S. and Canadian markets, especially for starter homes. It’s a situation that requires both...
On the Agenda at RISMedia’s 2017 CEO Exchange: Predictive Analytics, Profitability and More
Over 225 of the most powerful and successful real estate leaders will take to New York City this September for RISMedia’s 2017 Real Estate CEO Exchange, “Growing Your Business in Unpredictable Times.” The exclusive, day-and-a-half-long event, taking...
A Day in the Life of a Leader
Quite simply, the life of a leader is a life of fighting average. Fighting ordinariness and complacency. It’s natural for you, me and everyone else to succumb to the warmth and seduction of mediocrity. A leadership mindset is one of awareness, and, of course,...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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