Broker Marketing Gaps: How We Can Help and Where the Boundaries Are
We have been working for several months on a program of education, training and productivity that align with the business models of our broker clients and their use of realtor.com®. Early on, we discovered that what we perceived as a “gift” to the broker and...NAR’s Broker Tip of the Month: Evaluate Your Office’s Safety Strategy
NAR continues to designate September as REALTOR® Safety Month. This September, take a moment to evaluate your office’s safety strategy. Is there a strategy currently in place or does it need to be revised and updated? To help brokers and their agents stay safe on...Broker Strategies: Diversifying for Success
“I have always believed that great leaders develop great leaders,” says Ed Krafchow, chairman of the board, Better Homes and Gardens Mason-McDuffie Real Estate. In the following interview, Krafchow expounds upon how his company is growing for success. Ed Krafchow...Broker Best Practices: Excelling in a Turnaround Market
Reaching a consumer and getting through to a consumer so they take action are two different activities,” says Stephanie Gonzalez, Executive Director of Support Services, Realty Executives Phoenix. “Fortunately for our industry, real estate is an interesting topic for...The Battle Ahead for Brokers: Dodd-Frank Takes Hold
From Dodd-Frank regulations to controversial tax laws, the rules have changed for brokers and agents…and most importantly, their consumers. Ken Trepeta, Esq., director of Real Estate Services for the National Association of REALTORS®, will offer a detailed...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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