Staying on Our Toes in 2013
Over the course of my career, I’ve learned that we need to continually ask ourselves: What can I do better in the future? In the wake of a successful year, or a less-than-stellar period, you can’t rest on your laurels. The market is changing; our customers are...Make 2013 the Year of Partnership
Welcome, 2013! For those of us in real estate, it’s refreshing to see so many positive market indicators after a couple years of facing down challenging conditions. As a nation and in my hometown of Chicago, the real estate recovery seems on track. Keeping recovery on...Marketing Strategies: 5 Things You Need for a Break-Out Year
Let me ask you a couple questions: 1. Do you feel conflicted about beginning a new year? 2. Is one part of you saying “I want to start fresh” and another part of you think “Oh no, here we go again”? If you feel that way, just relax into it and...Home-Selling Strategies: Going Mobile
For a career that requires constant adapting, traveling, meetings and research, mobile technology has become critical for real estate professionals everywhere. But it’s how you use it that determines whether or not this technology can help you succeed at what you do....Your New Part-Time Profession: Content Marketer
Are you aware you got promoted this year? Hold the toasts – there’s plenty of work to be done. Your brand is now a publisher and your target audience awaits your contribution to helping them make better choices. Behold the newest industry buzzword: content marketing....
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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