Real Estate Agents “Go Digital” to Reach Consumers
While consumers are rapidly moving to digital channels to find a home today, real estate agents—many of whom historically lagged moving to new marketing technologies—are catching up, reaching buyers and sellers through these new channels with more digitally based...I’m In Real Estate and I Love This Business!
Real estate is always changing; it is challenging and it is fun. Having the right attitude could be the difference between success and failure this year. We are often faced with opportunities to help people. They come to us as trusted advisors and the way we respond...Marketing Strategies: Easy Ways to Turn a Scarcity Mindset into a Prosperity Mindset
What do you do when you notice a gap between where you are and where you want to be? If you’re like most people, you probably dwell on what isn’t happening. You might start saying things to yourself like: • My bank account is so low, I’ll never be able to save for...What Are You Selling?
When I ask sales reps to boil down the entire “selling process” into a one word answer, I get a wide variety of interesting responses such as service, education, or consulting. Seldom do I get the answer that I’m expecting to hear: relationship....How to Tell When Your Seller Means Business
Being in real estate has always required a certain level of hand-holding and diplomacy. Yet today, more than ever, those of us who work with sellers are putting our counseling skills to the test, due to consumer confidence that’s taken a beating in a down economy....
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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