The Power of Motivation: Use a Contest to Increase Sales and Build Morale
When times are tough and prospects seem to be holding on to every dollar, your job as a sales manager is more important than ever before. Now is the time to roll out a sales contest to generate additional sales and build morale. Offering a contest to your sales team...5 Things You Need to Know to Sell a Home That’s Underwater
More and more people are in over their heads when it comes to their home. In this tough economy, many have fallen behind on their mortgages and don’t know where to begin to rid themselves of the property that they can no longer afford. Real estate agent and short sale...The Elephants Are Coming
My favorite scene from the original “Wall Street” movie was when Bud Fox (Charlie Sheen) is in the boiler room, frenzied activity all around him from brokers pitching penny stocks to puny investors, and his phone rings. It’s Gordon Gekko (Michael Douglas), who says...Are You the Resource for the Distressed Homeowner?
This column describes a personal experience I feel compelled to share, as it relates to working with homeowners in distress and facing foreclosure. A few months ago while on our wedding anniversary vacation trip, my husband Kurt was taken to the hospital. We had just...What Does It Take to Reach the Boomer Market?
Numbering nearly 78 million, baby boomers represent the largest and wealthiest group of buyers in the country. And while many agents traditionally focus their efforts towards first-time home buyers and Gen Y, those that receive advanced training and education in...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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