Lead Generation: Try It, Track It, Ramp It!
There are so many different ways of generating leads today that brokers and agents struggle to determine where they should spend their limited marketing dollars. In poll after poll, as we survey audiences and coaching clients, we have found that a majority of agents...Don’t Let Focusing on Lead Generation Torpedo Your Branding, Part 2
(eM+C)—While the tough global economy has served to torpedo branding efforts at many organizations, the sometimes sticky relationship between sales teams and marketers can also torpedo a company’s lead generation efforts. If you still need more ammo to achieve your...Don’t Let Focusing on Lead Generation Torpedo Your Branding, Part 1
(EMC)—Although Admiral David Farragut had a long and distinguished career in the U.S. Navy, he’s best known for a single order he gave at the Battle of Mobile Bay on the Gulf Coast of Alabama. Farragut ordered his ships to attack the port, but when one ship sunk...Real Estate Marketing Strategies: How to Stop Struggling with Lead Generation
RISMEDIA, May 6, 2011—Every week I hear from dozens of real estate professionals who are asking themselves “why can’t I get my pipeline full of prospective clients?” Now more than ever people are struggling with lead generation and looking for solutions. Is it...Facebook: The Best Lead Generation Strategy for 2011?
RISMEDIA, January 11, 2011—Did you know that over half the U.S. and Canadian populations are on Facebook? Did you further know that Facebook has passed Google as the #1 most visited website? (there’s still some debate on this one, but either way it’s really close)....
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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