Ask the Expert: How Can I Market to Retirees Settling Abroad?
This “Ask the Expert” column features Cindy Fauth, a Global Marketing Manager with National Association of REALTORS®. Q: As retirees continue to settle abroad, what are the best ways to tap into this expanding niche market? A: Retirees settling abroad are...How to Use Social Media the RIGHT Way – Part 2
People’s attention is shifting and shifting fast. People no longer take the time to look at billboards or direct mail. Therefore, to attract the eyeballs and ears of potential clients, you have to take matters into your own hands, and social media is the best way to...How You Can Increase Your Press Coverage
They say there’s no such thing as bad publicity, and while that probably doesn’t apply to real estate, there’s no doubt some good publicity can go a long way. The more visible you are in your community, the more potential clients will reach out for your services....NAR’s Broker Tip of the Month: Education Can Equal Success for REALTORS®
Education is an investment in which the individual decision to acquire a higher education depends on the probability of higher future earnings potential. The economic benefit of higher education has societal implications as well, since a productive population affects...What It Takes to Be Number One
I get asked this question at least once a week at events and on coaching calls: “What does it take to be No. 1?” As we strive for excellence in our business and in our lives, the road to becoming No. 1 is not always as clear as you think it might be. However, whether...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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