Industry Insight: View from the Top
With an increase in home sales and consumer confidence, 2013 has been a strong year for the real estate industry as a whole. As 2013 comes to an end, we interviewed three leading brokers from around the country to discuss the year that was and the year that’s yet to...Leadership Lessons from the Front Line
I’ve spent a good amount of this year traveling, visiting with ERA® brokers across the country. Of course, we talk about their companies, current market conditions, business drivers and emerging trends. But what also invariably comes up in conversation is the...Not All Leads Are Equal – Calculating Lead Sources to Projected Revenue
Realtor.com® Webinar: The Latest Solutions for Lead Generation You can get leads from multiple sources, and this allows choices. You need to calculate the factors that make some leads profitable and choose a different path should this not be the case. What lead...Trulia’s Evolution from Business School Idea to the Real Estate Industry’s Technology Partner
From what began as a traditional offline business, real estate began moving online in the late 1990s and has increasingly become not only an online business, but a mobile one. Real estate will always have a fundamental human element, but homebuyers in 2013 have a much...Too Few Real Estate Agents Understand Their E&O Policies
Errors and omissions insurance coverage is a product that companies across an array of industries carry, as these policies can be critical to keeping firms solvent in the event of lawsuits. For the real estate industry, which manages millions of dollars in housing and...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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