People Who Need People: Customer Service Insights
When I meet someone for the first time and am asked what I do for a living it’s always a bit of a tricky question. My quick response is that I work in real estate, which essentially is not true. (If I am going to lie about it I might as well say I am an astronaut or...Listing Portals: What’s the Real End Game?
The ongoing contention regarding the ultimate motives of the major online listing portals recently came to a head during a rousing panel discussion at RISMedia’s Real Estate CEO Exchange earlier this fall. During the session – “The Data Debate: Is...Eight Secrets Every Real Estate Agent Needs to Know for a Successful 2014
Real estate sales tend to slow down around the holidays, but if your goal is to increase your brokerage’s profitability in 2014, the end of the year is vital to your team’s success. Set the scene for a prosperous 2014, by encouraging your agents to incorporate the...Empowering Your Workforce: Bringing Your Company Together through Thought Leadership
Thought leadership is often viewed by marketers as a platform that is focused externally. But while thought leadership is an effective means of influencing customers, it’s also a very successful way of empowering employees. Over the last decade, various...Is Guilt Causing Call Reluctance?
Busy agents collect the names and contact information for hundreds of past and prospective customers over the years. When we ask these agents what percentage of the people on their “list” have been contacted in the past 24 months – we frequently get a slightly...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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