by Susanne Dwyer | Jun 24, 2012 | Agent, Agent, Best Practices, Coaching, Marketing |
After thousands of events, webinars and coaching sessions with agents all across North America, I have come to recognize that there is one obstacle in our industry that is a common thread: the challenge of differentiation. Simply stated, the real estate consumer...
by Susanne Dwyer | Jun 24, 2012 | Best Practices, Coaching, Marketing, News |
Using the Internet to capture real estate leads can be an exciting way to earn new business. It can also be a major undertaking for those without the training, understanding or systems to manage online lead generation. According to NAR, 88% of consumers are...
by Susanne Dwyer | Jun 24, 2012 | Best Practices, Coaching, Marketing, Technology |
How important is mobile? Important enough that it is literally changing the world daily; the way we interact, communicate, get our news and complete daily tasks such as banking or looking for a home. Smartphones have become the tool of choice; I can say this...
by Susanne Dwyer | Jun 24, 2012 | Best Practices, Coaching, For Your Clients, Marketing |
It’s been a grueling five years. On the global stage we’ve seen bailouts, rampant unemployment, sluggish consumer confidence, declining home values, and rising prices. For those still lucky enough to be employed, all this doom and gloom has manifested as insecurity,...
by Susanne Dwyer | Jun 23, 2012 | Best Practices, Coaching, For Your Clients, Marketing |
IBM’s new survey of the marketing industry finds that chief marketing officers (CMO) and chief information officers (CIO) must join forces in order to connect with today’s consumer across new channels including mobile devices and social networks. Fully 60...
by Susanne Dwyer | Jun 21, 2012 | Best Practices, Broker, Broker, Coaching, Marketing, News, Spotlights |
What are consumers most concerned with today? “There is still a lot of fear and uncertainty in the marketplace. That’s why it’s crucial that every consumer has the best information on which to base a buy or sell decision,” says David Romero President & CEO of...