by Susanne Dwyer | Feb 5, 2012 | Best Practices, Coaching, How-To, Marketing, News |
A traveler attempting to book a plane ticket by phone became frustrated after choosing from a menu of endless options then waiting on hold for 20 minutes before eventually being transferred twice, the second time to a dial tone. When she called back, the first live...
by Susanne Dwyer | Feb 4, 2012 | Best Practices, Coaching, For Your Clients, Marketing, News |
Setting yourself apart from your competition is becoming increasingly difficult. The emergence of social media into the business world has created platforms where constant, ongoing contact is possible. As a result of this desire to be in constant contact, many agents...
by Susanne Dwyer | Feb 2, 2012 | Best Practices, Coaching, Marketing, News, Technology |
While more and more consumers are turning to their smartphones for information, brokers and REALTORS® everywhere are adapting in order to properly serve their mobile, forward-thinking clientele. The latest trend in the world of mobile marketing is not only...
by Susanne Dwyer | Feb 2, 2012 | Best Practices, Coaching, Marketing, News |
When most business owners think about creating a brand for their businesses, they immediately think about logos or brainstorm amusing taglines. Yet, effective branding goes much deeper than this. “One vital component of building a recognizable brand for your business...
by Susanne Dwyer | Feb 1, 2012 | Best Practices, Coaching, Marketing, News |
In my years of experience with coaching clients to maximize their success, I have created powerful tips to help accelerate progress. The first of these is to get clear on exactly what “success” means to you. I can’t tell you how many agents I have...
by Susanne Dwyer | Feb 1, 2012 | Best Practices, News, Technology |
In a recent interview with Greg Stuart, the global head of the Mobile Marketing Association, Stuart said, “2011 was the year when mobile really began to hit its stride.” I think we can all agree the time for early adoption is over, and mobile is officially mainstream...