by Susanne Dwyer | Dec 17, 2011 | Best Practices, Coaching, How-To, Marketing, Technology |
(eM+C)—You think you have a great website, but do you? If you’re not testing and targeting, you’re likely not making the most of your online presence. Research shows that many companies still aren’t testing, and as a result are losing ground to...
by Susanne Dwyer | Dec 15, 2011 | Best Practices, Coaching, Consumer, News |
Consumer confidence in our industry has plummeted and brokerages of all sizes are having a hard time maintaining their relevance. We need help, and we need it now. So what can the real estate industry learn from Apple and Steve Jobs’ tremendous impact on other...
by Susanne Dwyer | Dec 15, 2011 | Best Practices, Coaching |
Real estate agents are people, too. You have personal lives. You have emotional ups and downs in addition to financial ups and downs. Following my system of 16 steps, the first five of which are outlined in Part 1, will ensure that your 2012 business plan works for...
by Susanne Dwyer | Dec 14, 2011 | Best Practices, Marketing, News |
In the world of listings, the silver medal means absolutely nothing. It pays less than nothing. And, in fact, it actually costs you, because of all those wasted hours (and gas for your car, materials for the listing presentation, etc). This is why your only goal in...
by Susanne Dwyer | Dec 14, 2011 | Best Practices, Coaching, News, Spotlights, Technology |
In today’s competitive real estate market, it’s more important than ever for real estate professionals to think outside the box when it comes to connecting with potential buyers. The days of sticking a simple For Sale sign in the front yard are long gone, as today’s...
by Susanne Dwyer | Dec 13, 2011 | Best Practices, Coaching, Marketing |
(eM+C)—A major issue that’s top of mind right now for a lot of marketing professionals is how to predict their budget for 2012. Determining what technology will be affordable is challenging. According to a recent study by Digital Asset Management News, 68 percent of...