Marketing to the Social Network
Facebook has changed our world and it will never be the same. Having watched the movie “The Social Network” in theatres, and numerous times on TV, I am still amazed by the Facebook story. Facebook represents one of the most incredible successes in business history and...Where Abundance Abounds
Although we’ve been hearing over and over that distressed property sales are a huge part of today’s real estate market, pursuing short sales as a viable business option has been avoided by over 90% of real estate agents. Less than 2% of those who venture into the...Don’t Shoot from the Hip, Use a Script
Give me a salesperson who’s struggling to fill his or her calendar with client appointments, and I’ll show you a sales rep without a phone script. Unfortunately, many salespeople labor under the false belief that they’re too experienced to use a...Leverage Your Social Media Marketing
The impact of social media on business continues to rise within the real estate industry. It’s an incredible opportunity to build your brand and, at the same time, generate and close more business. There are tons of social media outlets that can be utilized, but here...Be the Intel Inside of Real Estate
I’m not talking about a computer chip. “Intel” in this case means market intelligence; a higher degree of product knowledge, competence and resourcefulness when servicing the asset class of American housing. Today’s consumer is thirsting for a better understanding of...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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