How an Influencer’s ‘Brainrot’ Videos are Teaching a Generation About Where They Should Live
It isn’t a secret that real estate agents are, perhaps, just a tad on the older side. The median age of a Realtor® is 55. Only 11% of active TikTok users in the U.S. are over 50. But what happens when the younger generations start roasting the types of living...
Who Will Be Named the Rookie of the Year? Meet the 5 Agents Now Competing for the National Title
Designed to honor real estate agents who demonstrate standout success in their first year in the business, RISMedia’s fourth annual Real Estate Rookie of the Year award—sponsored by industry education leader, Colibri Real Estate—has announced five Regional Rookie of...
Rich Media Isn’t a Luxury. It’s Your New Standard.
Today’s buyers don’t just want to see a listing. They want to experience it. In a digital-first world, scrolling through static photos and skimming dry descriptions doesn’t cut it anymore. Buyers expect more, and honestly, they deserve it. They want to imagine walking...
From Listing to Loan: Integrating Pre-Sale Financing Options into Initial Client Conversations
Forward-thinking brokerages are discovering a powerful revenue strategy while providing enhanced client value: integrating pre-sale home-loan discussions directly into listing presentations. Through platforms like HouseAmp, brokerages with mortgage companies can now...
Top Tokens of Appreciation After a Referral
Extending a gift to clients after closing is a time-honored (though certainly not mandatory) real estate practice. Another person to consider giving a gift to is the individual who connected you and your client in the first place. A referral often only comes about...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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