Repping Renters: How Playing the Long Game Can Prove Profitable
If there’s one declaration most new real estate agents don’t want to hear after spending a lot of time with a homebuyer client it could very well be the following: “We’ve decided to rent.” On one hand, there goes a hefty commission. But on the other hand, while...
The Egregious Takedown of Real Estate Transparency
An open letter directed to MLS providers by Compass, Redfin and Rocket Mortgage was made public last week. It represents a new low in disingenuous behavior. In it, they make an argument for “seller choice” in permitting sellers and their agents to withhold listings...
3 Ways Agents Can Build Trust in the First Conversation
In today’s market, trust is often the deciding factor in whether a client chooses to move forward with an agent or keep looking. And that trust is usually built, or lost, in the very first conversation. While experience and production matter, how agents show up in...
5 Ways to Bring On and Bring Out the Best Professionals to Your Brokerage in an Era of Change
Change in the real estate industry is everywhere and increasing in speed. We have heard for decades that these changes will replace the professionals in real estate transactions. The truth is, there are only two constants in real estate; change will continue...
Kamini Lane on Bringing Agent-Tuned, ‘Customer-Obsessed’ Leadership to Coldwell Banker Realty
Kamini Lane has been a leader at some of the largest real estate brokerages in the industry, and her career journey has currently culminated with an as-of-now three-year stint as president and CEO of Coldwell Banker Realty. In 2025, she restructured Coldwell Banker’s...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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