How Oppy’s AI Assistants Are Revolutionizing Real Estate—and Why Brokers Can’t Ignore It
When a new lead fills out a contact form at 10:47 p.m. on a Tuesday, the clock starts ticking—but the competition doesn’t wait. In real estate, response time isn’t just a metric; it’s often the difference between securing a client or watching them move onto the next...
Saying No to Compass: ‘Emotionally, We Knew’
Above: Chris Trapani, co-founder and CEO, Christie’s International Real Estate Sereno This past January marked the one-year anniversary of a monumental decision for Chris Trapani—the day he said no to Compass. As the mega brand forges forward on building a...
eXp Acquires NextHome as Execs Cite ‘Tipping Point’ of Industry Evolution
Above: NextHome Co-CEO James Dwiggins and eXp Realty CEO Leo Pareja Virtual-focused brokerage eXp announced it is buying NextHome, in a move that pairs yet another high-growth tech-focused company with a more traditional franchisor as the industry rapidly accelerates...
What Zillow’s 20-Year Brand Playbook Can Teach Every Real Estate Agent
Twenty years ago, Zillow’s first marketing move was a product that solved a real problem and got people talking—neighbors comparing Zestimates, consumers saying, “I found this on Zillow” to their agents. No Super Bowl ad. No massive media budget. No...
3 Ways to Reclaim Your Work-Life Balance
The reality of being a real estate agent can be brutal. Your phone buzzes at 9:00 p.m. with a client question. You get a text early on a Sunday morning about a showing. Your family dinner gets interrupted by an appraisal that needs attention. Sound familiar? Real...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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