Exclusive Research: Brokers Say Markets Are Normalizing Despite Affordability Woes
For the past nine years in a row, the lament among residential real estate brokers was unanimous: There’s not enough inventory. Now, the larger problem is that many cannot afford the inventory. While concerns over housing affordability are on the rise, brokers...
The Future of Listings Depends on Access, Not Exclusivity
There is a lot of noise in the real estate industry right now. Clear Cooperation. Private listings. Lawsuits. And now a growing push toward exclusive “Coming Soon” and preview platforms. Let me be clear about where HomeSmart stands. Until shown otherwise, we believe...
Getting (to) Real: How and Why One Team Leader Made the Call to Change Brands
The recent press release for a 20-member team leaving one national brokerage to align with another was fairly boilerplate; the kind of update that is quickly reabsorbed into the churn of a news cycle. But sometimes there is a story within the story. Sandra Rathe,...
Michele Harrington: A Rebel’s Guide to Success
Real estate people love to extol the limitless potential of a career in the business. Michele Harrington’s story makes the hype a reality. While Harrington’s path from U.S. Marine to CEO of Southern California’s iconic FirstTeam Real Estate was...
Strategic Painting Upgrades to Boost a Seller Home’s Value
As homeowners across the country seek impactful ways to boost their property’s market value, LIME Painting notes that targeted painting upgrades can significantly enhance curb appeal and resale potential. Industry research shows that professional paint projects are...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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