by Susanne Dwyer | Dec 20, 2020 | Agent, Best Practices, Latest News |
Over and over again, across every industry, consumers say that more than anything else, they want to work with sales professionals they trust. That’s why modern real estate agents must prioritize the relationship, not the transaction. They put clients...
by Susanne Dwyer | Dec 20, 2020 | Agent, Best Practices, Latest News |
Your real estate database is full of diamonds—valuable connections that can lead to high-quality referrals. These contacts are right under your nose, but you just have to know where to find them. Instead of looking outward for new leads—like on social media or the...
by Susanne Dwyer | Dec 17, 2020 | Agent, Best Practices, Broker, Latest News, Lead Story |
The holidays are here and in full swing. You may be looking for a last-minute gift for the real estate agent in your life. Here are some top gift ideas to help agents grow their business or to help them relax after a long day. 1. Real Estate Books As we’ve seen...
by Susanne Dwyer | Dec 17, 2020 | Agent, Best Practices, Latest News |
Client testimonials can be highly effective marketing endorsements. In a service-oriented field like real estate, testimonials give people an important glimpse of what it will be like to work with you and what level of service you provide. Testimonials can also help...
by Susanne Dwyer | Dec 17, 2020 | Best Practices, Broker, Latest News |
Most broker/owners feel that recruiting is the most important thing to focus on to grow their brokerage. While I agree that recruiting is important, setting agents up for success (and retaining them) is equally important. Many leaders will give their agents leads but...
by Susanne Dwyer | Dec 17, 2020 | Agent, Best Practices, Latest News, Tip of the Day |
When I teach real estate agents how to conduct listing appointments, we always cover topics like handling objections and negotiating offers, but I want to dive into why using metaphors and analogies is so important when communicating—and why you should use them as...