by Beth McGuire | May 28, 2025 | Best Practices, Industry News, Latest News, National, News, Tech, Technology |
The real estate industry isn’t just changing—it’s evolving at record speed. Markets are more competitive. Data is abundant and often overwhelming. Today’s clients are more informed and expect faster, smarter service than ever before. At Berkshire Hathaway...
by | May 23, 2025 | Agents, Best Practices, Brokers, Industry News, Latest News, Lead Story, National, News, Premier |
Last winter, an elderly couple owning and inhabiting an oceanfront condo with two bedrooms and two baths in Palm Beach, Florida, decided it was time to sell and move to a senior living facility. So they hired an agent and put the place up for sale. But with the...
by | May 23, 2025 | Best Practices, Coaching, Industry News, Latest News, Lead Story, National, News |
Let’s face it: Buyers don’t fall in love with houses because of square footage and the number of bedrooms. They fall in love with how a home makes them feel. And the fastest way to create that emotional connection? Storytelling. A great property description is more...
by | May 21, 2025 | Agents, Best Practices, Industry News, Latest News, National, News |
The face of homeownership is changing. Diverse households—especially Hispanic, Black, and Asian families—are driving housing demand and will account for more than 70% of net new homeowners in the coming decades, according to the Urban Institute. Yet these groups...
by | May 21, 2025 | Agents, Best Practices, Industry News, Latest News, Lead Story, National, News, Technology |
AI is everywhere—from generating images and essays to automating tasks—and real estate is no exception. With new tools for virtual tours, data analysis and marketing, many agents are wondering: Will AI replace me? The short answer: Not if you build a business rooted...
by | May 21, 2025 | Agents, Best Practices, Brokers, Industry News, Latest News, National, News |
From ballet to brokerage, Frances Katzen’s career journey is one of grit, reinvention and persistence. Before leading one of Douglas Elliman’s top-producing teams—The Katzen Team—she spent over a decade captivating audiences as a professional dancer, performing at...