The AI Advantage: Experts Share How AI Is Revolutionizing Real Estate—and Why the Potential for Agents Is Limitless
Remember 1995? If you were of a certain age in the mid-’90s, you’ll recall what it was like when the internet barreled onto the scene, omnipresent and rapidly changing every facet of our personal and business lives—whether we wanted it to or not. Whether you lived...
4 Inexpensive Home-Update Trends Sellers Should Undertake
One of the joys of homeownership is the ability to do whatever you want with your house. There’s no one to please but you and whoever else lives there. However, that changes rather dramatically when it’s time to sell. Then it’s the potential buyers whose opinions...
More Face Time: 3 Ways to Boost Engagement With Selfie-Style Content
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. In the age of TikTok, hyper-polished, overly-produced videos are a thing of the past. Today’s...
AI as Your Sidekick: Keepin’ It Real in Real Estate
Yes, yes…we know. Everyone is talking about AI. It’s in your inbox, your newsfeed, probably even your group chat. If you’re feeling a little AI-fatigued, you’re not alone. But don’t roll your eyes just yet. In real estate, this isn’t just hype; it’s a shift. And don’t...
3 Ways to Modernize Your Open House
If your open house still runs on printed flyers and a clipboard, it might be time for a refresh. Today’s buyers, especially millennial and Gen-Z homebuyers, expect a more streamlined experience—and you deserve tools that help make your job easier, too. Digital tools...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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