Maximizing MLS Strategic Partnerships
For much of my career in real estate, I’ve been told—sometimes directly, sometimes subtly—that there are limits to what an MLS can be. Limits to how flexible it can be. Limits to how innovative it should be. Limits to how deeply it can integrate into a broker’s or...
The Silent Shift: How Baby Boomers Are Quietly Reshaping the Real Estate Relocation Market
Baby Boomers, roughly 20% of the U.S. population, control about 41% of America’s real estate assets and a major share of housing inventory, creating a generational supply squeeze that has lasted for years. This huge pool of long-held homes has stayed off the market as...
Condo or House? Helping Clients Decide Which Makes More Sense
With home prices still elevated in much of the country, condos have become more realistic for buyers determined to exit the rental train. For most agents, the ability to educate such clients about how they can start building equity immediately by going the condo route...
The New First Showing Is Online
Above, a listing photo of a room staged by Alexandria Pearl. Homes are not purchased with logic alone. They are purchased with emotion. Thoughtful staging creates the emotional connection that allows buyers to envision their life unfolding within a space. I often...
Homesmart: The Next Chapter
Above, photo credit: Maximillian Conacher While bringing a period of quiet uncertainty for much of the real estate industry, 2025 proved in stark contrast to be a year of monumental change for HomeSmart. After spending decades shaping real estate’s first and most...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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