by | Mar 20, 2025 | Agents, Best Practices, Education, Industry News, Latest News, National, News |
In real estate, it’s an unfortunate reality that some past clients slip through the cracks—especially when their original agent leaves the company. These clients, often forgotten and left without a dedicated point of contact, are what I like to call “real estate...
by | Mar 20, 2025 | Agents, Best Practices, Brokers, Industry News, Latest News, Lead Story, National, News, Premier |
Editor’s Note: The Playbook is a monthly RISMedia segment centering on what brokers and agents are doing to ensure they not only survive but thrive in challenging times. Industry professionals explain the strategies they’re employing and unique ideas they’ve...
by | Mar 19, 2025 | Agents, Best Practices, Industry News, Latest News, National, News |
As a real estate agent, you hear one word nonstop: leads, leads and leads. However, not all leads are created equal. Your lead generation strategy can mean the difference between a record year of sales or endless trips to voicemail. In this post, we explored three...
by | Mar 19, 2025 | Agents, Best Practices, Brokers, Industry News, Latest News, National, News |
The real estate landscape can shift like quicksand, but in the midst of it, one rock-like truth remains firm: listings are the foundation of a successful business. While buyer representation continues to evolve, agents who master the art of securing listings will lead...
by | Mar 19, 2025 | Agents, Best Practices, Brokers, Industry News, Latest News, National, News |
Today’s blog was inspired by Renee Gonzales, CEO of Long Companies, a HomeServices of America company headquartered in Tucson, AZ. At her recent annual company recognition event, Renee delivered a powerful keynote on the lion mentality—a mindset rooted in courage,...
by | Mar 18, 2025 | Agents, Best Practices, Brokers, Industry News, Latest News, Marketing, National, News, Newsmakers |
Melissa Swader, president and CEO of Ruby Red Media, was named a Trailblazer on RISMedia’s 2025 Real Estate Newsmakers earlier this year. She was recognized for her marketing and public relations skillset, her editorial work with THRIVE Magazine and the Women in...