Working With a Buyer’s Big-City Security Concerns and Desires
Imagine people purchasing a home because they’re most impressed with the long, winding driveway. Or with the property’s surveillance cameras, or the strength of the gates surrounding it. Characteristics like the kitchen, square footage or number of bathrooms? All...
A New Client Niche: Luxury Agents Speak on Home Shopping With Content Creators
As people continuously rely on digital platforms in the age of social media, new careers have found their way into the market. These new careers have ramifications in real estate, as it opens up new avenues for home shopping—and new ways for agents to build their...
Leading Through Rapid AI Transformation
What if that cutting-edge feature your team spent months building six months ago is now the very thing holding you back from what’s next? Nobody wants to hear that their recent innovation is already obsolete. But welcome to the AI-transformed landscape, where the...
How a Longtime Agent Saw the AI Light and Now (Mostly) Sings Its Praises
With over 20 years of experience, Shannon Murree is an agent and team leader at REMAX Hallmark Chay Realty Brokerage, in Barrie, Ontario, Canada. Here, she shares her thoughts on how AI plays an important role in her career…to a point. Michael Catarevas: What is your...
Now Hear This! 7 House Sounds Buyer and Seller Clients Shouldn’t Ignore
Listen up. Literally! Sounds can indicate that there’s an issue with the health of a house, whether it’s the seller client who owns it or the buyer client taking a look-see. As a residential real estate sales professional, you will get to see (and hear) more homes...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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