Team Tactics: Taking Advantage of Client Reviews (and Referrals)
Real estate has always been a social business. Before the internet and social media, a REALTOR’S® marketing has always heavily relied on word of mouth and in person connections. Reviews and referrals are a huge part of this, and cannot be overlooked. Client reviews...
Unveiling Discrimination in Real Estate: The LGBTQ+ Perspective
Above, Anita Blue I love working in real estate! I love the people in it! And, as we celebrate Pride Month, even after the recent attacks on the LGBTQ+ community on NAR’s Facebook and Instagram posts, I can honestly say your outpouring of support for me and the LGBTQ+...
The Compensation Conversation: How to Avoid ‘Steering’ in a Post-Settlement World
“I don’t have to offer commission to a buyer agent—why should I?” This simple seller question—one that is likely to become more common every day—is a potential minefield. In the aftermath of the National Association of REALTORS®’ (NAR) settlement agreement, which...
4 Ways to Use Localized Demographic Data to Impress Buyers
Listing properties is often seen as a real estate agent’s most glamorous work, but buyers also need expert agents. If helping buyers find their perfect home is your specialty, use localized demographic data as your secret weapon to enhance your business. Let’s...
Buyer Agent Playbook: Open Houses, Social Media and What to Expect in August
Above from left, Leo Pareja, Kendall Bonner and Holly Mabery “You need to proactively explain where the value you deliver is, because if someone thinks all you do is unlock a door, it’s going to be a much, much harder conversation to have going forward.”...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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