6 Key Numbers Buyers Must Examine Before Committing
There’s a reason most everyone in real estate has their eyes peeled on how the mortgage rate moves every week. Even a slight rise can short-circuit some buyers. The average rate on a 30-year fixed mortgage reached 6.71% in early September, its highest level in 13...
ChatGPT (and Buyers) Love Her Videos. How a Top Team Leader Is ‘Future Pacing’ for the AI Era
Editor’s note: This is the second of a three-part series on how agents earn recommendations and referrals from AI. Read part one here. When a prospective buyer asks someone they trust who is the best real estate agent to help them transact, you want your name to be...
Op-Ed: StreetEasy’s Defiance of the RLS Opt-Out Punishes the Hardworking Agents Behind the Deal and the Sellers They Represent
REBNY (Real Estate Board of New York) built the RLS (Residential Listing Service) opt-out for a reason. Some sellers have a legitimate need for privacy: a high-profile divorce, an estate sale, a public figure who cannot have their address splashed across a consumer...
The Power of Partnership
Above, Harma Hartouni Reimagining what’s possible in real estate, Los Angeles-based Equity Union was created to be a completely unique real estate company—one that treats agents like clients and is genuinely committed to their growth, success and satisfaction. Meeting...
Train First. Announce Second. Why Your Brokerage AI Rollout Died in Month Two
You remember the kickoff. The vendor on stage. The slick demo where the tool wrote a listing description in nine seconds and the room actually gasped. The email from leadership with the word “future” in it. “Revolutionary.”...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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