by Beth McGuire | Feb 26, 2026 | Agents, Best Practices, Brokers, Industry News, Latest News, National, News |
Just in time for the spring buying season, average mortgage rates crossed “into the fives,” this past week, their lowest level in years, and one economists describe as a “psychological barrier and numeric threshold” that could bring more buyers into the market despite...
by | Feb 26, 2026 | Industry News, Latest News, Lead Story, National, News |
The AI tornado has everyone talking. Will it take my job? What is going away and what will be left? In the real estate brokerage business, good agents understand that they are not ticket takers, but high-level trust builders who guide people during happy, sad, tragic...
by | Feb 26, 2026 | Industry News, Latest News, Lead Story, National, News, Premier |
United Wholesale Mortgage (UWM) has, during its previous quarterly earnings calls in 2025, touted a strong performance. Despite a year-over-year decline in annual net income, Q4 did not break this winning streak. During Q4 2025, UWM originated $49.2 billion in loans,...
by | Feb 26, 2026 | Agents, Brokers, Industry News, Latest News, National, News |
The National Association of Realtors® (NAR) has announced the launch of its new Influencer Program, replacing the former Surrogate Program. The Influencer Program leverages the voices of active and engaged NAR members to inform industry discourse via engaging social...
by Beth McGuire | Feb 26, 2026 | Agents, Best Practices, Brokers, Industry News, Latest News, National, News |
Artificial intelligence (AI) is dominating conversations across the industry. Agents are hearing that AI can transform marketing, save time and generate leads, yet many are left wondering how to actually integrate it into their daily workflow. The reality is simple:...
by | Feb 26, 2026 | Agents, Best Practices, Brokers, Industry News, Latest News, National, News, Tech, Technology |
Real estate agents know that time is money, yet they would sacrifice both for technology that saves them mental energy instead, according to a new report. According to Zillow’s 2026 Agent Trends Survey, ease of use is agents’ top priority when choosing new...