THE PLAYBOOK: The Importance of Data When Talking to Clients
Editor’s Note: The Playbook is an RISMedia biweekly segment centering on what brokers and agents are doing to ensure they not only survive but thrive in these challenging times. Industry professionals explain the strategies they’re employing and unique ideas they’ve...
Executive Shakeups: How New Leaders at Big Brokerages are Steering Their Firms
In real estate, changing tides and market cycles are expected for those around long enough to navigate their share of market changes. While agents and brokers are typically left deciding which career moves would best suit their business, those at the highest levels of...
U.S. Home-Price Gains Show ‘Modest’ Improvement Despite Track Record
The acceleration of price gains for single-family homes held firm in February, but there were some positive signs of a modest bounce-back in some areas of the latest S&P Case-Shiller Index. The February index posted a 2% annual price gain for single-family homes,...
New Federal Mortgage Rule Aims to Benefit the Less Affluent, but Good Credit Borrowers Will Pay More
As if most homebuyers these days didn’t have enough to grumble about regarding mortgage costs this year compared to last, they will soon have another financial thorn in their sides. Beginning May 1, 2023, under the Biden Administration’s continuing policy to rework...
Black Families Left Behind in Housing-Wealth Gains
When this country was founded, very few people could own homes—not due to lack of resources or desire, but because laws disallowed them from doing so. It took hundreds of years and tremendous bloodshed to get to this point, and even now, some practices and regions...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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