5-Star Referral: What Words Are Clients Using to Describe Great Agents?
Would your clients say you have a great attitude? Expertise in the industry? Would they say you are accessible, responsive? Do your skills as a problem-solver stand out from the crowd? And how many of the issues most vital to the people you serve are you appropriately...
SOCIAL SKILLS: TikTok Presentation: Making Your Profile More Appealing to Leads and Prospects
Social media has been in a constant state of updating and expanding since its inception, as any seasoned agent or broker could tell you. TikTok has become one of the fastest-growing social media platforms, continually outshining Facebook, Instagram and Twitter, and...
Playing the Long Game: Rocket Mortgage CEO Discusses Company Growth, Real Estate Agent Relations and More
It never hurts to have a strong north star to guide your company through turbulent times. That certainly rings true in the mortgage lending industry, which has been on a rollercoaster ride amid surging rates and persisting economic uncertainty that has dealt crippling...
‘Our Profession Is Being Victimized’: Unpacking the Top Issues Facing Real Estate
Above: Bob Goldberg (left), Helen Hanna Casey (center), and Leslie Rouda Smith (right). Why should clients pay agents as much as they are these days? Sure, that’s a loaded question, but it sits at the crux of several ongoing lawsuits and federal probes that pose...
5 Alternative Marketing Channels to Invigorate Your Brand
There are marketing channels that every agent knows, even if they don’t utilize them. Billboards, local newspapers, social media, mailers, partnerships with youth sports teams—most real estate professionals have almost certainly looked into these options. But what...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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