Demand for Lower-Priced Homes Is Now Strongest, Reversing Pandemic Trend
After two years of fierce jockeying for a low supply of middle- and high-priced homes during the pandemic, competition is now the strongest for a tightening supply of lower-priced homes, according to a new Zillow analysis. Throughout the majority of the pandemic, the...
Homebuilder Confidence Falls for 8th Straight Month
U.S. homebuilder confidence decreased for the eighth consecutive month in August, dropping to its lowest level since the beginning of the pandemic, according to new data from the National Association of Home Builders (NAHB) and Wells Fargo. The data, derived from a...
Compass Demystified: Light Shined on ‘Controversial’ Recruiting Tactics and Value Proposition
Its name has evoked a mix of emotions in the real estate industry for years. To some, the company is an innovator bringing the brokerage model to a new level with tech, marketing and an “agent-centric” model. To others, it’s a controversial entity leveraging...
4 Talking Points for Frustrated Buyers in Today’s Market
Knowing what to say at the right time is necessary for every agent looking to weather the shifting housing market and its effect on today’s buyers. Housing affordability and inventory constraints have been pain points for buyers, leaving them frustrated or...
Would Student Loan Forgiveness Impact the Housing Market?
One in eight people across the country has student loan debt, including nearly one in two millennials. There are more student loan holders in America than there are people in Canada. These loans provide millions of Americans access to higher education, whether at...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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