by Susanne Dwyer | Nov 6, 2019 | Agent, Broker, Innovation, Latest News, Lead Story, Technology |
As real estate gets more deeply entwined with technology, we’re starting to see the waves of change reach consumers and fundamentally alter their expectations for what types of services a real estate agent or brokerage should provide. Long gone are the days of...
by Susanne Dwyer | Nov 5, 2019 | Agent, Best Practices, Best Practices, Branding, Latest News, Lead Story, Marketing |
Ask an agent what they do and they’ll often respond with, “I sell real estate.” But it’s the answer to the question about where they sell that’s the real differentiator, as it makes them one of many—or places them among the elite. If they...
by Susanne Dwyer | Nov 4, 2019 | Best Practices, Latest News, Lead Story, Teams |
Creating leverage in business is a wonderful thing, but it’s often misunderstood. Recently, we were hosting a sales training meeting on a Saturday morning, and because several new people didn’t yet have key fobs, we needed to prop open the front door to...
by Susanne Dwyer | Nov 3, 2019 | Latest News, Lead Story, News, Spotlights, Trending |
(Above) Homes.com President David Mele and SVP of Marketing and Sales Erin Ruane (center) join members of the team for a family photo in the company’s homebase, Norfolk, Va.) Homes.com Keeps the Focus on Agents in Changing Times Editor’s Note: This is the...
by Susanne Dwyer | Nov 2, 2019 | Agent, Best Practices, Broker, Latest News, Lead Story, Trending |
As a broker, you have a vested interest in elevating our industry and ensuring that your agents uphold the highest standards of professional, ethical behavior. That’s why we created Commitment to Excellence, or C2EX—a cutting-edge program that empowers REALTORS®...
by Susanne Dwyer | Oct 31, 2019 | Agent, Best Practices, Latest News, Lead Gen, Lead Story, Marketing, Social Media, Trending |
Much of the time, agents are focused on how they can seek out new clients. Whether it’s through farming, mailing flyers or cold-calling, many marketing strategies are set up so that you’re doing the work. What if there was an easier way? Instead of seeking...