by Beth McGuire | Sep 29, 2019 | Best Practices, Latest News, Lead Story, Marketing, Marketing, Social Media, Trending |
While real estate will always be a relationship business, the nature of those relationships is becoming increasingly more “digital.” In fact, the National Association of REALTORS® (NAR) claims that 44 percent of recent buyers looked online at properties...
by Suzanne De Vita | Sep 28, 2019 | Innovation, Lead Story, Technology, Trending |
(Above) John Heithaus, Heithaus Properties LLC, and Chao Cheng-Shorland, ShelterZoom, discuss “How Blockchain May Change the Future of Real Estate” at RISMedia’s 2019 Real Estate CEO Exchange. (Credit: Korin Krossber of PlanOmatic) Blockchain has...
by Beth McGuire | Sep 26, 2019 | Agent, Best Practices, Best Practices, Latest News, Lead Story, Marketing, Trending |
While the market is shifting, many still consider it to favor sellers. Luxury property sales have begun to slow, but many affordably-priced homes are still moving quickly. However, some agents are finding that this isn’t the case for them. When a home sits on...
by Susanne Dwyer | Sep 25, 2019 | Best Practices, Broker, Latest News, Lead Story, Trending |
(Above, L to R) John Featherston, RISMedia; Hoby Hanna, Howard Hanna Real Estate Services; Kuba Jewgieniew, Realty ONE Group; Rory Golod, Compass; and Frank Gay, JP & Associates REALTORS® Franchising, discuss “The Future of Real Estate: Which Models Will...
by Susanne Dwyer | Sep 24, 2019 | Latest News, Lead Story, News, Spotlights, Trending |
(Above) Beverly Carter and Carl Carter, Jr. (Courtesy of Carl Carter, Jr.) Remembering Beverly Carter on the 5-Year Anniversary of Her Tragic Death Sept. 25, 2019 marks five years since my mom, REALTOR® Beverly Carter, was kidnapped during a property showing. She was...
by Susanne Dwyer | Sep 23, 2019 | Agent, Best Practices, Latest News, Lead Gen, Lead Story, Trending |
We all know in real estate sales and marketing, you have to have a lot of leads in your pipeline of potential buyers and sellers in order to hit your monthly and annual goals. However, too much focus on “lead gen” can be harmful to your referral business...