by Susanne Dwyer | Aug 19, 2018 | Best Practices, Best Practices, Latest News, Lead Story, Marketing, Technology, Trending |
Recent studies show that buyers are paying close attention to photos and virtual tours when looking for a house online. Here are seven tips to help you capture the attention of potential buyers using photography and videography, and ultimately, convince them to...
by Susanne Dwyer | Aug 16, 2018 | Agent, Best Practices, Broker, Latest News, Lead Story, Technology, Trending |
SEO protocol has once again been updated by Google. Page speed has been a key factor to desktop searches for some time, but this past month, page speed will be a ranking factor for mobile devices, too. Find out how this will affect you and what steps you can take to...
by Susanne Dwyer | Aug 15, 2018 | Best Practices, Broker, Latest News, Lead Story, Trending |
Diversity and inclusion (D&I) continues to be a priority in the corporate world, especially in the housing ecosystem. To increase opportunities for women, some have advocated legislative action. One example is California’s potential SB 826 bill, a law that...
by Susanne Dwyer | Aug 14, 2018 | Buying/Selling, Latest News, Lead Story, National, News, Trending |
With building halted in the recession and construction at insufficient levels since, there is a 6.3 million deficit in the housing stock, according to an analysis newly released by Zillow. From 2008 on, there have been 1.9 approved building permits (single-family) per...
by Susanne Dwyer | Aug 13, 2018 | Agent, Best Practices, Latest News, Lead Gen, Lead Story, Trending |
Relationships are the key to success in the real estate business. There’s nothing to argue about. It’s not an opinion; it’s an official foundational fact about real estate. You created relationships long before you got into real estate. In fact, the...
by Beth McGuire | Aug 12, 2018 | Best Practices, Broker, Broker, Innovation, Latest News, Lead Story, Technology |
In early 2017, one of our upstart East Coast franchises, HomeSmart Realty Advisors in Philadelphia, adopted the phrase “No B.S.” (no broker splits) in their marketing to agents. This statement is powerful because it clearly summarizes the frustrations...