Rewire the Digital Customer Experience: 6 Ways to Connect
In today’s reputation economy, getting the digital customer experience right is essential to your survival. Brands need to remember that experiences are not logical; they’re emotional. Creating an emotional connection with your customer through the digital...
Tom Ferry on Mindset, Model and Marketing
The three most powerful words in real estate are “mindset, model, and marketing,” said Tom Ferry, author of “Mindset, Model and Marketing!” and New York Times bestseller “Life! By Design.” Ferry is also the CEO of Tom Ferry...
Buyers Caught in Deadlock: NAR
Buying a home is a mark of the American Dream—but even though the desire exists, realizing it is a struggle, according to the Aspiring Home Buyers Profile recently released by the National Association of REALTORS® (NAR). Homebuyers are hopeful, however. Demand is...
Prepping for the Future of Real Estate
It seems like the real estate industry has been “ripe for disruption” for decades, although it’s hard to recall a time when the headlines sounded as threatening. Over the past year, countless news stories and opinion columnists at major publishers...
Is Your Brokerage Millennial-Social or Anti-Social?
It seems that with each passing week, another report, study or survey is published pointing to the impact social media can have on a real estate agent’s marketing mix. Coincidently, this data suggests a direct correlation with the world’s largest and most...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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