by Susanne Dwyer | Oct 5, 2017 | Best Practices, House Canary, Latest News, Lead Story, Trending |
“Know, like and trust” is a three-step process that agents need to master in order to convert more of their own lead database. Most leads start out as strangers who transition into a warm lead and then evolve to someone that “knows” you as...
by Susanne Dwyer | Oct 4, 2017 | House Canary, Latest News, Lead Story, National, News, Trending |
Last month, Amazon launched a national sweepstakes tied to an announcement that it would be investing in a second headquarters (HQ2) in North America. The competition will be fierce, if the Seattle base is any indication of HQ2’s potential success. The winning...
by Susanne Dwyer | Oct 3, 2017 | Agent, Agent, Best Practices, Best Practices, Branding, Business Insights, House Canary, Latest News, Lead Gen, Lead Story, Marketing, Marketing, Niche, Social Media |
In my hometown of Chicago, October is a time of transition, when the days get shorter and the nights get colder. Unless you live and work in the Sun Belt, you’re probably seeing similar shifts in the weather—along with slower real estate markets. Even though...
by Susanne Dwyer | Oct 2, 2017 | Best Practices, Broker, Latest News, Lead Story, News, Spotlights, Trending |
Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: Brighter, Faster—but Not Stronger? Breaking Down the iPhone 8 Florida Waterfront Home in Kings Bay Infographic: Easing the...
by Susanne Dwyer | Oct 1, 2017 | House Canary, Latest News, Lead Story, News, Spotlights, Trending |
How HomeSmart Is Positioning Itself to Be the Ideal Brokerage That’s Real Editor’s Note: The following article is the cover story in the October issue of RISMedia’s Real Estate magazine. The real estate industry’s appetite for disruption is...
by Susanne Dwyer | Sep 30, 2017 | Agent, Agent, Best Practices, Best Practices, House Canary, Latest News, Lead Gen, Lead Story, Marketing, Trending |
Chasing down a new client is 12 times more expensive than keeping and developing an existing client—and that’s conservative. Yet many real estate agents fixate on finding new prospects. Why? Most agents only focus on transactions, not relationships. They measure...